The Interactive Advertising Bureau Launches Digital Video In-Stream Ad Format Guidelines

The Interactive Advertising Bureau Launches Digital Video In-Stream Ad Format Guidelines: "The Interactive Advertising Bureau (IAB) today announced the release of “Digital Video In-Stream Ad Format Guidelines.” Created by the IAB’s Digital Video Committee, a group comprised of 145 leading interactive companies, they are the definitive format guidelines that directly address digital video advertising.

The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads. They were created in order to meet the following marketplace needs:

• Simplifying digital video ad buying across multiple sites through minimum common ad specifications for video, overlay and companion ads.
  
• Achieving more efficient operations through a common set of creative submission guidelines.
  
• Increasing consumer understanding of ad interactions and environments through best practice recommendations for creative development and player environments."
  

To view the guidelines, go to: www.iab.net/dv_guidelines

Adobe Delivers Flash Player 9 with H.264 Video Support

"HD Quality Web Video and Audio Now Available With Adobe Flash Player Update... Adobe Flash Player 9 now includes H.264 standard video support, the same standard deployed in Blu-Ray® and HD-DVD® high definition video players, and High Efficiency AAC (HE-AAC) audio capabilities. The latest update also features hardware accelerated, multi-core enhanced, full-screen video playback for high-resolution viewing across major operating systems and browsers. The combination of Adobe Flash Player 9 and Adobe Flash Media Server 3 (also announced today) enables the delivery of HD quality video to the broadest online audience. Adobe Flash Player 9 Update 3 is available immediately at http://www.adobe.com/go/getflashplayer"

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The 12 Master Ad Formats (Video)

Microsoft Reveals Silverlight as Adobe Flash Challenger

DailyTech: "In hopes to make a dent in the market dominance of Adobe's Flash, Microsoft unveiled at the 2007 National Association of Broadcasters conference a new cross-browser, cross-platform browser plug-in called Silverlight... Previously called Windows Presentation Foundation Everywhere (WPF/E), Silverlight works with on both Macintosh and Windows with a variety of browsers including Internet Explorer, Firefox and Safari."

RockStartup.com from PayPerPost novel gimmick

PayPerPost has launched a web reality show. Here's the description: "Rockstartup is a whirlwind journey that captures the promise, the perils, the pride, the pressure, the pain and pitfalls of launching a web 2.0 company."

The shows, or ‘episodes’, are presented in a video podcast format. You can even subscribe to them from the iTunes music store podcast directory. The production values are OK, the soundtrack a bit painful. Overall definitely has the official reality TV show ‘feel’. So, as a designer, I’m watching them put up the tradeshow booth and thinking where are the scenes of working with the person who did the logo, huh?

When all the episodes are finally posted, it would be interesting to hold a back to back screening of the movie ‘Startup.com’. Let’s hope the endings will be a bit different – if not for the sake of payperpost – at least the “web 2.0” sector.

Here's the interesting part: I joined payperpost so I could get 'paid for this post' - which is I'm sure the desired goal of it all. But please note, I've set my pay per post earnings for this blog item to be dontated to Habitat for Humanity. In this way payperpost reminds me also a bit of squidoo, which allows you to earn money for blog content and either keep the proceeds or dontate them.