The Virtues of Print in a Web 2.0 World
oreilly.com: "Dale Dougherty, the publisher of Make: Magazine did a brief interview with Publishing Executive Magazine, which included some great thoughts on how print publishers can harness the power of Web 2.0 while also playing to their own strengths...
There's a lot that publishers can and should do with technology, because Web 2.0 is providing many new ways of finding new talent, bringing great material to the top of what used to be called 'the slush pile', and then bringing it to market. But so much does begin just as Dale says, in deep engagement with your audience, which in almost every case is also the source of the content that you will feature."
Interesting article, also includes a video about how O'reilly leverages the web to augment the total customer experience for their publication "MAKE".
There's a lot that publishers can and should do with technology, because Web 2.0 is providing many new ways of finding new talent, bringing great material to the top of what used to be called 'the slush pile', and then bringing it to market. But so much does begin just as Dale says, in deep engagement with your audience, which in almost every case is also the source of the content that you will feature."
Interesting article, also includes a video about how O'reilly leverages the web to augment the total customer experience for their publication "MAKE".
Labels: blogs, business, community, make, print, publishing, social, web2.0
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