brandchannel is hosting a '
branddebate' on this topic. As they state in their introduction of the topic: "On the front lines of the branding industry - among the designers - an ongoing battle is being waged over an essential branding component: logos, and in particular, 3-D, or dimensionalized, logos..."
It used to be said that format restrictions were a primary functional limitation that informed the decision making process of logo designers. Thoughts like 'it has to look good in black and white', or 'our budget only supports two color printing' often informed the amount of detail and color that made up a logo design. With the web and better/cheaper printing, these two primary limitations have less bearing on the design process (but don't forget about low quality fax cover pages!). Overall, it is now more of a pure design decision. What level of detail, color, and dimensionality will best serve the brand you are representing with the logo design?
Read some interesting opinions on both sides of this topic at brandchannel.comLabels: 3D, branding, design, logo, strategy, trends
LogoLounge.Com recently posted an insightful article covering their observations on 2008 logo trends. They have organized examples into 15 trend themes:
