So You Wanna Be a Web Tycoon? Amazon Can Help

Web Worker Daily: "While Amazon Web Services (AWS) offerings are currently limited in capability and oriented to only the most technical of developers, what they're doing changes all the economic rules about creating a web startup. You thought that cheap web hosting and free email services disrupted the startup business space and kept venture capitalists up at night? Take a look at the next generation of web apps infrastructure, as imagined by Amazon..."

This is a good article discussing the potential benefits for companies using 'The Utility Computing Model'.