The Interactive Advertising Bureau Launches Digital Video In-Stream Ad Format Guidelines

The Interactive Advertising Bureau Launches Digital Video In-Stream Ad Format Guidelines: "The Interactive Advertising Bureau (IAB) today announced the release of “Digital Video In-Stream Ad Format Guidelines.” Created by the IAB’s Digital Video Committee, a group comprised of 145 leading interactive companies, they are the definitive format guidelines that directly address digital video advertising.

The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads. They were created in order to meet the following marketplace needs:

• Simplifying digital video ad buying across multiple sites through minimum common ad specifications for video, overlay and companion ads.
  
• Achieving more efficient operations through a common set of creative submission guidelines.
  
• Increasing consumer understanding of ad interactions and environments through best practice recommendations for creative development and player environments."
  

To view the guidelines, go to: www.iab.net/dv_guidelines

Vitamin: "Creating Sexy Stylesheets"

Vitamin Features - Creating Sexy Stylesheets : "Being a CSS expert is more than just memorizing selectors. It’s also working to improve the maintainability and efficiency of your stylesheets, planning for the future and mastering your workflow. In this article Jina Bolton gives 10 CSS tips culled from surveys with 12 top designers."

This article summarizes common best practices and also introduces some handy tips and tricks for things you can do to optimize the CSS workflow for multiple contributors. Bottom line is keep it clean and think ahead to what it will be like to have to open up your CSS file 6 months later - 'what was that selector named again?...'

J.Y. Design Posts: Apple Mac & iPod Buyer's Guide

J.Y. Design has long been an 'Mac shop'. Many Apple products are used in day to day work. We also find that we recommend various products to clients, colleagues, family and friends.

This new page will be the place to see the latest hardware, and what the highlights and tradeoffs are when considering a purchase. Check it out...