ECO-ICONIC

The May/June 2008 edition of Trend Briefing is now online, highlighting three new 'green' trends: ECO-ICONIC, ECO-EMBEDDED and ECO-BOOSTERS. "It's a hands-on take on how the branding and design of eco-goods and services is about to enter a new phase..."

Best Global Brands: How valuable is green?

brandchannel.com : "Of the 100 Best Global Brands ranked by BusinessWeek and Interbrand, Toyota at Number 6 has among the most highly visible, seemingly committed approach to environmental issues. But does any of this impact brand value?"



Can big business go green when skeptical consumers have become extremely cynical? In the end, it sounds like it will be part conscience, part brand value, and part bottom line.