Top 10 Reasons Why The iPod Shuffle 3rd Gen Is A Design FAIL

1. Controls integrated into earbuds rules out 3rd party headphones (notwithstanding 3rd party headphones w/ new iPod shuffle compatible control$)
   
2. Lose the earbuds and you get to pay $29 to replace them - this kind of defeats the purpose of a 'cheap' iPod - like your kid isn't going to lose or break these headphones in like 4 days
   
3. No click wheel, no screen - it doesn't look like an iPod - this could just as well be mistaken for a bluetooth headset or a really thick tie clip
   
4. Yet another non-iPod-standard USB charging cord
   
5. It appears that it will not work with existing headphone-jack-related car audio solutions 
   
6. Ditto on above for portable or home speaker sets
   
7. Only two neutral colors, one reason you might want to get a bright green shuffle is so you can find the tiny thing when it's lying around the house
   
8. 10 hour battery life claim is 2hrs less than the 2nd generation shuffles
   
9. VoiceOver is a gimmick that can't outshine the flaws above - hooray you have a blind / screen-less iPod, and now it can aid you with voice assistance technology! But where's the brail on the earbud controls? Also, seeing as Amazon just got bullied about text to speech for eBooks, I wouldn't be surprised if the RIAA cries foul about Apple robo-speaking copyright protected band, album, and song names
10. The price jump is lame. It could make someone want to either buy a refurb 2g shuffle or nano.

The only two updates that DO make sense are the 4GB capacity and the ability to finally use multiple playlists. But the reasons above are cause for concern. Perhaps Apple wants to kill off the shuffle, it may have just done so regardless.