Twittermaven Survey Results:Users’ perception of brands on Twitter

Twittermaven recently surveyed 240 people with 6 questions regarding interacting with brands. Here are some key findings, as well as a sample chart.

• Most users (89%) agree that brands should engage their customers on Twitter.
  
• almost 90% of users would frown upon poor or inappropriate brand use of Twitter.
• 60% of respondents would recommend a company based on their presence on Twitter and 80% of Twitter users will reward those brands
• More than 60% of respondents have 100+ followers and almost 50% of respondents have posted more than 1000 Tweets

For the full results, including a number of other interesting charts, read the article.

Music Download Inconsistency Syndrome (MDIS), and "The Cure"

What's a consumer to do? Here's the scenario, I wanted to buy and download the new album by The Cure. So I started to dig around the top music download stores, and my impulse to buy was drowned out by my aggravation with the Music Industry.

In my quest to figure out which site had the album for the best price, I began to wonder - why should the price vary at all? Shouldn't I just be able to go to my preferred store, buy the album download, and know I didn't get ripped off? There aren't any costs associated with shipping and shelving physical products here.

No you can't, and this appears to have something to do with ill-conceived price manipulation on the part of the music industry to 'level the playing field' for other music download retailers. But it's really just leveling my willingness to commit to a purchase. Here's are the confusing price variations I found when looking for that new album:

Album in question: The Cure, 4:13 Dream
	iTunes	Amazon.com	Walmart.com
Cost for album	$9.99	$8.99	$9.22
Cost per track	$0.99	$0.99	$0.94
Format	AAC	MP3	MP3
DRM?	Yes	No**	No**
Quality***	Medium	High	High
Album savings	$2.88	$3.88	$3.00

For this particular album, it looks like Amazon is the way to go - but that isn't the case for every album. And what if I only want a few tracks? Anyway, it seems disingenuous that Apple supposedly had to threaten to close down the iTunes store to keep the per-track price of music downloads from going up - only to then see Walmart launch weeks later with tracks for as little as $0.74+. And now that other stores offer DRM-free MP3s, why isn't all new music on iTunes offered in a $0.99/track iTunes Plus format? Anyway, sorry for the particularly geeky rant - but come on, you aren't going to win the war on illegal downloads with these kinds of consumer unfriendly strategies.

*not an "iTunes Plus" offering
**Amazon tags it's MP3s with a unique ID code in the metadata, Walmart - unknown
***iTunes Protected AAC is 128kpbs, MP3s can be VBR but approx. twice the bit rate of protected AAC

Rutland Plywood launches e-commerce site for RiggerCore product line

J.Y. Design helped Rutland Plywood Corporation design and launch a website for their new RiggerCore product line. The site offers information and online purchasing options for RiggerCore Industrial Strength Outrigger and Crane pads. Check it out at www.riggercore.com

Finding Information: Factors that improve online experiences.

The Institute for Dynamic Educational Advancement (IDEA) recently completed a survey about how people find information online. They've posted their findings online. In their own words, "...this report outlines key findings from surveys that explored factors that drive online experience as expressed by the three different subject groups – nonprofit organizations and cities, web designers and firms, and the general public." The survey’s major findings are summarized as:

• Designers underestimate the thresholds for an effective site
  
• Easy access to complete information is key to visitor enjoyment
  
• Good visual design and up-to-date information are critical
  
• Visitors want information fast
  
• Visitors want a broad range of topics
  
• Designers are overly optimistic about visitors’ ability to maintain orientation
  
• Visitors still need handholding
  
• Visitors point to the lack of breadth and depth of site content as causing an “Information Gap.”
  

You can view the information online or download the 17 page report in PDF at:

http://www.idea.org/find-information.html

"Insound 20" - creative rock merchandising, that rocks

Insound, an established indie rock purveyor, has just launched "Insound 20". The promotion consists of "Limited edition t-shirts, shirts and hoodies designed exclusively for Insound by Jason Munn of the Small Stakes." The idea of creating a cohesive set of promotional items for a portfolio of bands is very smart. It's a great way to show off an umbrella brand, while also offering their music fans a unique keepsake. Kudos to Insound for some very creative, and well executed product marketing.