Welcome to Applebucks Store, would you like a Venti iPod with your Grande Mac & Tall Latte?

OK, so Amazon is now selling high quality DRM-Free MP3s. This must mean that any moment now Steve is going to flip the switch and all songs sold by Apple will be "iTunes Plus" but will cost $.99 (or even less, to compete with Amazon's range of .99-.89/song). Right? So, come on Steve... Steve?

Well if Apple doesn't do something soon, before Amazon grows its selection, then the iTunes store could become the overpriced big box of the internet. Could it be that Apple loves Starbucks, because they sell coffee at higher prices, than say Dunkin' Donuts? (That's a Boston joke)

When Apple originally released iTunes Plus, I was not impressed. I was already getting a lot of music I wanted from eMusic, despite the limited selection. Between eMusic, and now Amazon, there's a strong possibility that you can now legitimately purchase most of the music you want in non-DRM form at great prices. Basically, these sites offer the real iTunes Plus, the version consumers actually want.

Apple needs to deliver iTunes Plus style product, at normal or cheaper prices or it will surely loose all but the most naive customers. Let's hope that having more expensive music downloads doesn't actually become an Apple strategy, inspired by its budding relationship with a certain Seattle Coffee retailer. You may be able argue that a mocha at Starbucks tastes better than the average Joe. But there's no arguing that a 128kbps Protected AAC file that costs $.99, sounds better than a non-DRM 256kpbs MP3 file for $.89 - even if it's served in an iTunes cup...