The Interactive Advertising Bureau Launches Digital Video In-Stream Ad Format Guidelines

The Interactive Advertising Bureau Launches Digital Video In-Stream Ad Format Guidelines: "The Interactive Advertising Bureau (IAB) today announced the release of “Digital Video In-Stream Ad Format Guidelines.” Created by the IAB’s Digital Video Committee, a group comprised of 145 leading interactive companies, they are the definitive format guidelines that directly address digital video advertising.

The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads. They were created in order to meet the following marketplace needs:

• Simplifying digital video ad buying across multiple sites through minimum common ad specifications for video, overlay and companion ads.
  
• Achieving more efficient operations through a common set of creative submission guidelines.
  
• Increasing consumer understanding of ad interactions and environments through best practice recommendations for creative development and player environments."
  

To view the guidelines, go to: www.iab.net/dv_guidelines

The End of Advertising as We Know It

"The next 5 years will hold more change for the advertising industry than the previous 50 did. Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked. Our research points to four evolving future scenarios – and the catalysts that will be driving them. Traditional advertising players – broadcasters, distributors and advertising agencies – may get squeezed unless they can successfully implement consumer, business model and business design innovation..."



This is a very interesting 28 page PDF document packed with valuable data, and some hypotheses worth contemplating.

read more | digg story

Best Global Brands: How valuable is green?

brandchannel.com : "Of the 100 Best Global Brands ranked by BusinessWeek and Interbrand, Toyota at Number 6 has among the most highly visible, seemingly committed approach to environmental issues. But does any of this impact brand value?"



Can big business go green when skeptical consumers have become extremely cynical? In the end, it sounds like it will be part conscience, part brand value, and part bottom line.

The 12 Master Ad Formats (Video)

The Mobile Web Offers a Rich Platform for Content and Advertising

Online Publishers Association: "With strong usage growth and consumers watching and acting upon advertisements, the mobile Web is a compelling platform for content and marketing, according to the latest research from the Online Publishers Association (OPA). Going Mobile: An International Study of Content Use and Advertising on the Mobile Web is the first OPA study to go beyond the U.S., involving over 6,000 interviews in the U.S., the U.K., France, Italy, Spain and Germany. The study was conducted in partnership with TNS Media and Entertainment."

Key findings: "Heavy Access and Growing Usage, Advertising is Driving Action, PC Web Brands Driving Mobile Web Activity, Mobile Web is Vital for Consumers of Sports, Weather and News"

They've also got the Presentation of Findings in PDF.