Where does design belong in your organization?

Here's a nice article from cooper.com: "These days, more and more companies are recognizing that design and innovation are essential to their strategy and bottom line: effective design sells products and services, improves your position in the marketplace, and turns customers into loyal advocates for your brand. If you've gotten your organization to this point, take a moment to enjoy your success! Creating demand for design is no small achievement. Unfortunately, to reap the full benefits of design, you probably still have a lot of work to do on your organization's structure, processes, and culture.

One of the first things you need to do is determine where in your organization design belongs..."

Major points covered are:

• In-house vs. outsourced
  
• Internal consultancies
  
• Design teams assigned to products long-term
  
• A blended approach
  
• What's right for your organization
  

Read the full article at cooper.com