Pentagram & TIME Magazine

"Today, TIME launches the first issue of a major redesign developed by Pentagram’s Luke Hayman with TIME managing editor Richard Stengel and art director Arthur Hochstein... “The magazine has been modernized,” Hayman agrees, “but it still has the TIME ‘DNA.’ We deliberately chose fonts and design elements that echo classic TIME magazine.”

During the redesign process, Hayman worked closely with TIME’s in-house team.. Web touts have been embedded throughout the magazine that indicate related content at TIME.com. The contents page has been re-imagined on a horizontal axis, like a timeline. The size of the cover logo has been reduced, a decision that allows for secondary cover lines and images to be run in a row of boxes above the logo..."



This article offers great insight into the project. It also includes a number of sample pages with commentary.