The Mobile Web Offers a Rich Platform for Content and Advertising

Online Publishers Association: "With strong usage growth and consumers watching and acting upon advertisements, the mobile Web is a compelling platform for content and marketing, according to the latest research from the Online Publishers Association (OPA). Going Mobile: An International Study of Content Use and Advertising on the Mobile Web is the first OPA study to go beyond the U.S., involving over 6,000 interviews in the U.S., the U.K., France, Italy, Spain and Germany. The study was conducted in partnership with TNS Media and Entertainment."

Key findings: "Heavy Access and Growing Usage, Advertising is Driving Action, PC Web Brands Driving Mobile Web Activity, Mobile Web is Vital for Consumers of Sports, Weather and News"

They've also got the Presentation of Findings in PDF.