Don't Lose Your Visitors: Better 404 Pages

Devlounge: "Error pages control a lot more of our destiny than you may think. If a visitor has the unfortunate coincidence of reaching an error page on your site, chances of them attempting to access the page again are slim to none, especially if they were referred to the page from a direct link. How can you prevent this? Don’t let your error pages, especially 404, go un-noticed..."

This article is a handy summary of why it is important to carefully consider the design of your error pages when developing your site strategy. This can be of particular importance if you are doing a major redesign or any other thing that will change the existing structure of your site. You don't want to completely lose what you've worked hard to gain in terms of bookmarks and search engine entries.