Unfolding the Fold

clicktale.com: "Web designers and usability professionals have debated the topic of web page scrolling since 1994. At the early days of the web, most users were unfamiliar with the concept of scrolling and it was not a natural thing for them to do. As a result, web designers would design web pages so that all the important content would be “Above the fold” or even worse, squeeze the entire page into the initial screen area. This practice of “squeezing” continues even today...

...Conclusion
Browser: Do not try and find the fold. That’s impossible. Instead… only try to realize the truth.
Designer: What truth?
Browser: There is no fold.
Designer: There is no fold?
Browser: Then you’ll see, that it is not the fold that matters, it is only yourself."

Thanks to clicktale for their take on this classic design conundrum with a thoughtful data-rich article! Read the entire entry for some interesting information.