RockStartup.com from PayPerPost novel gimmick

PayPerPost has launched a web reality show. Here's the description: "Rockstartup is a whirlwind journey that captures the promise, the perils, the pride, the pressure, the pain and pitfalls of launching a web 2.0 company."

The shows, or ‘episodes’, are presented in a video podcast format. You can even subscribe to them from the iTunes music store podcast directory. The production values are OK, the soundtrack a bit painful. Overall definitely has the official reality TV show ‘feel’. So, as a designer, I’m watching them put up the tradeshow booth and thinking where are the scenes of working with the person who did the logo, huh?

When all the episodes are finally posted, it would be interesting to hold a back to back screening of the movie ‘Startup.com’. Let’s hope the endings will be a bit different – if not for the sake of payperpost – at least the “web 2.0” sector.

Here's the interesting part: I joined payperpost so I could get 'paid for this post' - which is I'm sure the desired goal of it all. But please note, I've set my pay per post earnings for this blog item to be dontated to Habitat for Humanity. In this way payperpost reminds me also a bit of squidoo, which allows you to earn money for blog content and either keep the proceeds or dontate them.