YouTube Unveils New Advertising Concepts

"YouTube, a consumer media company for people to watch and share original videos through a Web experience, today announced new advertising concepts -- Participatory Video Ads (PVA) and Brand Channels -- the first step toward defining a new advertising model for video entertainment on the Internet. These new strategies complement YouTube's current offerings which include banner ads, promotions and sponsorships. With this, the community and marketer can now participate in the advertising experience in a mutually beneficial way..."