Buzzword watch: "INFOLUST"

trendwatching.com: "The driving force behind INFOLUST is a basic human need. Which goes for most consumer trends. In this case: the need for power and empowerment, or at least the illusion thereof. Information is power. So is knowledge. And being in the know. And now that INFOLUST can be satisfied instantly, and millions of consumers have had a taste of the new, transparent world of information distribution, expectations about access to information have been raised."

I always enjoy their articles, this one is a nice round-up. The info related to various new kinds of "Codes" is quite interesting. Seems like we all want to hyperlink the physical world...