creativebits comments on New Intel identity

"Intel refreshed their identity. They took the loose circle element from the all familiar intel inside sticker and used it for the intel logo itself. On one hand this was a good move because the orbit was very well known and very much identified with intel. On the other hand the orbit is a highly overused design element in the technology and internet sector, especially in it's current slightly squashed form..."

The comments section has some good additional info and links.