Google Techs, Webmasters Mingle

"Google's code-talking experts, despite putting on a show of being helpful, weren't about to reveal their 'secret sauce' -- Google's tightly guarded formula for ranking websites. But that didn't zap the energy from the "Google Dance" -- an annual summer party that's become a metaphor for the behind-the-scenes twists and turns that can cause websites to rise and fall in Google's search results..."