WOMMA releases standards for word-of-mouth marketing

"The Word of Mouth Marketing Association (WOMMA) released standards for tracking and quantifying word-of-mouth marketing at its Measuring Word of Mouth conference in Chicago, which runs this week.

The standards were developed by more than 30 marketing analytics experts, and they include terminology for defining and measuring word-of-mouth marketing..."

No one told me about this conference, I wonder if they measure their own campaigns. Also, I can't wait for the 'Brand Aura' detector based on upcoming Karma-etric standards and practices :-P