Strategy by Design

fastcompany.com: "In order to do a better job of developing, communicating, and pursuing a strategy, the head of Ideo says, you need to learn to think like a designer. Here's his five-point plan for how to make the leap...Hit the Streets; Recruit T-Shaped People; Build to Think; The Prototype Tells a Story; Design Is Never Done"

When IDEO speaks, well you get the point. Good brain food as expected. When people meet folks like us, it's easy to see why learning to "think like a designer" might be a scary idea ;-P