Online Video Ads: Think Web, Not TV

"Online video advertising is really taking off. As broadband penetration continues to rise and ad-serving technologies become more sophisticated, more advertisers are adopting the format. According to a recent Jupiter Research executive survey, 24 percent of online advertisers plan to use streaming video ads in 2005, nearly three times the percentage that ran them in 2004..."

Rich media online advertising is definitely gaining greater acceptance. This article has some useful info.