Mobile Marketing Association Release Consumer Best Practice Standards

"The Mobile Marketing Association (MMA), in cooperation with the CTIA, today announces the release of its Best Practices Guidelines for Cross-Carrier Mobile Content Services.

The guidelines cover these major areas of mobile content services: Advertising and promotion; Opt-in; Opt-out; Subscription services; Help for consumers; Glossary of standard terms an abbreviations"

The article above has a link to the full guide in PDF format.