Thursday, April 14, 2005

Seth Godin launches new blog to support upcoming book "All Marketers are Liars"

"(Excerpt)...This is a book about doing what consumers demand—painting vivid pictures that they choose to believe. Every organization—from nonprofits to car companies, from political campaigns to wine glass blowers—must understand that the rules have changed again. In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories..."

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