Microsoft to "Start Something" With XP Ad Campaign

"Involving a newly launched microsite and 250 different online creatives, the company says "Start Something" will be one of the largest and longest campaigns in the history of the Windows brand. The XP-focused campaign comes as the software giant works to prepare its upcoming version of Windows, called Longhorn. The effort also precedes competitor Apple's imminent release of its new OS, Tiger..."

What is it? Something. What kind of something? Something you can start. How? From the start menu. What do you start? Something. What kind of something?