Newly Minted Brand Names: What does the target market think?

brandchannel.com: "Newly Minted Brand Names: What does the target market think? - The practice of critiquing new brand names has evolved to a high art, which can be fun. But, quite frankly, it’s irrelevant. What really matters is what the target market thinks. The author tests 10 new brand names..."

Continuing today's theme of freebies, here's an interesting little study to download (note: study includes Skype among others)