Banner Ad Dimensions
A visual sampler of common banner advertisement sizes*
NOTES: Source material from IAB, IMU stands for "Interactive Marketing Units"
Rectangles and Pop-Ups
300 x 250 IMU - (Medium Rectangle)
250 x 250 IMU - (Square Pop-Up)
240 x 400 IMU - (Vertical Rectangle)
336 x 280 IMU - (Large Rectangle)
180 x 150 IMU - (Rectangle)
Banners and Buttons
468 x 60 IMU - (Full Banner)
234 x 60 IMU - (Half Banner)
88 x 31 IMU -
(Micro Bar)
(Micro Bar)
120 x 90 IMU -
(Button 1)
(Button 1)
120 x 60 IMU -
(Button 2)
(Button 2)
120 x 240 IMU -
(Vertical Banner)
(Vertical Banner)
125 x 125 IMU -
(Square Button)
(Square Button)
728 x 90 IMU - (Leaderboard)
Skyscrapers
160 x 600 IMU -
(Wide Skyscraper)
(Wide Skyscraper)
120 x 600 IMU -
(Skyscraper)
(Skyscraper)
300 x 600 IMU - (Half Page Ad)
Other
425x600